What can I automate with HubSpot in Sim?

With Sim you can: Get Contacts; Create Contact; Update Contact; Search Contacts; Get Companies; and 24 more tools. Each action runs inside an AI agent block, so you can combine HubSpot with LLM reasoning, conditional logic, and data from any other connected service.

How do I connect HubSpot to Sim?

Getting started takes under five minutes: (1) Create a free account at sim.ai. (2) Open a new workflow. (3) Drag a HubSpot block onto the canvas. (4) Authenticate with one-click OAuth — no credentials to copy-paste. (5) Choose the tool you want to use, wire it to the inputs you need, and click Run. Your automation is live.

Can I use HubSpot as a tool inside an AI agent in Sim?

Yes — this is one of Sim's core capabilities. Instead of hard-coding when and how HubSpot is used, you give an AI agent access to HubSpot tools and describe the goal in plain language. The agent decides which tools to call, in what order, and how to handle the results. This means your automation adapts to context rather than breaking when inputs change.

How do I get contacts with HubSpot in Sim?

Add a HubSpot block to your workflow and select "Get Contacts" as the tool. Fill in the required fields — you can reference outputs from earlier steps, such as text generated by an AI agent or data fetched from another integration. No code is required.

How do I trigger a Sim workflow from HubSpot automatically?

Add a HubSpot trigger block to your workflow and copy the generated webhook URL. Paste that URL into HubSpot's webhook settings and select the events you want to listen for (HubSpot Contact Created, HubSpot Contact Deleted, HubSpot Contact Merged, HubSpot Contact Privacy Deleted, HubSpot Contact Property Changed, HubSpot Contact Restored, HubSpot Company Created, HubSpot Company Deleted, HubSpot Company Merged, HubSpot Company Property Changed, HubSpot Company Restored, HubSpot Conversation Creation, HubSpot Conversation Deletion, HubSpot Conversation New Message, HubSpot Conversation Privacy Deletion, HubSpot Conversation Property Changed, HubSpot Deal Created, HubSpot Deal Deleted, HubSpot Deal Merged, HubSpot Deal Property Changed, HubSpot Deal Restored, HubSpot Ticket Created, HubSpot Ticket Deleted, HubSpot Ticket Merged, HubSpot Ticket Property Changed, HubSpot Ticket Restored, HubSpot Webhook (All Events)). From that point on, every matching event in HubSpot instantly fires your workflow — no polling, no delay.

What data does Sim receive when a HubSpot event triggers a workflow?

When HubSpot fires a webhook, Sim receives the full event payload that HubSpot sends — typically the record or object that changed, along with metadata like the event type and timestamp. Inside your workflow, every field from that payload is available as a variable you can pass to AI agents, conditions, or other integrations.

What HubSpot tools does Sim support?

Sim supports 29 HubSpot tools: Get Contacts, Create Contact, Update Contact, Search Contacts, Get Companies, Create Company, Update Company, Search Companies, Get Deals, Create Deal, Update Deal, Search Deals, Get Tickets, Create Ticket, Update Ticket, Search Tickets, Get Line Items, Create Line Item, Update Line Item, Get Quotes, Get Appointments, Create Appointment, Update Appointment, Get Carts, List Owners, Get Marketing Events, Get Lists, Create List, Get Users.

Is the HubSpot integration free to use?

Yes — Sim's free plan includes access to the HubSpot integration and every other integration in the library. No credit card is needed to get started. Visit sim.ai to create your account.

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HubSpot

Interact with HubSpot CRM or trigger workflows from HubSpot events

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Overview

Integrate HubSpot into your workflow. Manage contacts, companies, deals, tickets, and other CRM objects with powerful automation capabilities. Can be used in trigger mode to start workflows when contacts are created, deleted, or updated.

How to automate HubSpot with Sim

Create a free account
Sign up at sim.ai in seconds. No credit card required. Your workspace is ready immediately.
Add a HubSpot block
Open a workflow, drag a HubSpot block onto the canvas, and connect your account with one-click OAuth.
Configure, connect, and run
Pick the tool you need, wire in an AI agent for reasoning or data transformation, and run. Your HubSpot automation is live.

Real-time triggers

Connect a HubSpot webhook to Sim and your workflow fires the instant an event happens — no polling, no delay.

HubSpot Contact Created

Trigger workflow when a new contact is created in HubSpot

HubSpot Contact Deleted

Trigger workflow when a contact is deleted in HubSpot

HubSpot Contact Merged

Trigger workflow when contacts are merged in HubSpot

HubSpot Contact Privacy Deleted

Trigger workflow when a contact is deleted for privacy compliance (GDPR, CCPA, etc.) in HubSpot

HubSpot Contact Property Changed

Trigger workflow when any property of a contact is updated in HubSpot

HubSpot Contact Restored

Trigger workflow when a deleted contact is restored in HubSpot

HubSpot Company Created

Trigger workflow when a new company is created in HubSpot

HubSpot Company Deleted

Trigger workflow when a company is deleted in HubSpot

HubSpot Company Merged

Trigger workflow when companies are merged in HubSpot

HubSpot Company Property Changed

Trigger workflow when any property of a company is updated in HubSpot

HubSpot Company Restored

Trigger workflow when a deleted company is restored in HubSpot

HubSpot Conversation Creation

Trigger workflow when a new conversation is created in HubSpot

HubSpot Conversation Deletion

Trigger workflow when a conversation is deleted in HubSpot

HubSpot Conversation New Message

Trigger workflow when a new message is added to a conversation in HubSpot

HubSpot Conversation Privacy Deletion

Trigger workflow when a conversation is deleted for privacy compliance (GDPR, CCPA, etc.) in HubSpot

HubSpot Conversation Property Changed

Trigger workflow when any property of a conversation is updated in HubSpot

HubSpot Deal Created

Trigger workflow when a new deal is created in HubSpot

HubSpot Deal Deleted

Trigger workflow when a deal is deleted in HubSpot

HubSpot Deal Merged

Trigger workflow when deals are merged in HubSpot

HubSpot Deal Property Changed

Trigger workflow when any property of a deal is updated in HubSpot

HubSpot Deal Restored

Trigger workflow when a deleted deal is restored in HubSpot

HubSpot Ticket Created

Trigger workflow when a new ticket is created in HubSpot

HubSpot Ticket Deleted

Trigger workflow when a ticket is deleted in HubSpot

HubSpot Ticket Merged

Trigger workflow when tickets are merged in HubSpot

HubSpot Ticket Property Changed

Trigger workflow when any property of a ticket is updated in HubSpot

HubSpot Ticket Restored

Trigger workflow when a deleted ticket is restored in HubSpot

HubSpot Webhook (All Events)

Trigger workflow on any HubSpot webhook event

Workflow templates

Ready-to-use workflows featuring HubSpot. Click any to build it instantly.

Supported tools

29 HubSpot tools available in Sim

Get Contacts

Retrieve all contacts from HubSpot account with pagination support

Create Contact

Create a new contact in HubSpot. Requires at least one of: email, firstname, or lastname

Update Contact

Update an existing contact in HubSpot by ID or email

Search Contacts

Search for contacts in HubSpot using filters, sorting, and queries

Get Companies

Retrieve all companies from HubSpot account with pagination support

Create Company

Create a new company in HubSpot

Update Company

Update an existing company in HubSpot by ID or domain

Search Companies

Search for companies in HubSpot using filters, sorting, and queries

Get Deals

Retrieve all deals from HubSpot account with pagination support

Create Deal

Create a new deal in HubSpot. Requires at least a dealname property

Update Deal

Update an existing deal in HubSpot by ID

Search Deals

Search for deals in HubSpot using filters, sorting, and queries

Get Tickets

Retrieve all tickets from HubSpot account with pagination support

Create Ticket

Create a new ticket in HubSpot. Requires subject and hs_pipeline_stage properties

Update Ticket

Update an existing ticket in HubSpot by ID

Search Tickets

Search for tickets in HubSpot using filters, sorting, and queries

Get Line Items

Retrieve all line items from HubSpot account with pagination support

Create Line Item

Create a new line item in HubSpot. Requires at least a name property

Update Line Item

Update an existing line item in HubSpot by ID

Get Quotes

Retrieve all quotes from HubSpot account with pagination support

Get Appointments

Retrieve all appointments from HubSpot account with pagination support

Create Appointment

Create a new appointment in HubSpot

Update Appointment

Update an existing appointment in HubSpot by ID

Get Carts

Retrieve all carts from HubSpot account with pagination support

List Owners

Retrieve all owners from HubSpot account with pagination support

Get Marketing Events

Retrieve all marketing events from HubSpot account with pagination support

Get Lists

Search and retrieve lists from HubSpot account

Create List

Create a new list in HubSpot. Specify the object type and processing type (MANUAL or DYNAMIC)

Get Users

Retrieve all users from HubSpot account

Frequently asked questions

Sim's HubSpot integration lets you build AI-powered workflows that automate tasks in HubSpot without writing code. Interact with HubSpot CRM or trigger workflows from HubSpot events You can connect HubSpot to hundreds of other services in the same workflow — from CRMs and spreadsheets to messaging tools and databases.

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